Randall Lynton | Work

Target

First Class Concrete

Branding for a Concrete Construction Company

My brief was to create a modern and timeless logo for a constriction company specializing in concrete paving for commercial and residential properties.

I devised a well crafted logo which visually reinterprets their name as a property viewed from a birds-eye perspective. The outer line is the fence while the thicker line is the paved garden area surrounding the centrally position house. The negative space in the centre resembles a house. The chimney and apex of the roof resemble a number one. A pathway sits to the right of the house and the negative space helps to create the two ā€˜Cā€™ shapes, reinforcing the name of the business.

Lastly, the paved area was colored orange to further communicate the message that this is a concrete paving company, hence this should be the prominent part of the logo while the other lines are supportive design elements.

I also created a website to showcase their services to new and prospective clients.

Branding

Colour Logo
Black & White Logo

Website Design

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