First Class Concrete

Branding for a Concrete Construction Company

My brief was to create a modern and timeless logo for a constriction company specializing in concrete paving for commercial and residential properties.

I devised a well crafted logo which visually reinterprets their name as a property viewed from a birds-eye perspective. The outer line is the fence while the thicker line is the paved garden area surrounding the centrally position house. The negative space in the centre resembles a house. The chimney and apex of the roof resemble a number one. A pathway sits to the right of the house and the negative space helps to create the two ‘C’ shapes, reinforcing the name of the business.

Lastly, the paved area was colored orange to further communicate the message that this is a concrete paving company, hence this should be the prominent part of the logo while the other lines are supportive design elements.

I also created a website to showcase their services to new and prospective clients.