Epic IT's business card design was awarded Silver in the Stationery Package category at the 2021 Mid-Michigan American Advertising Awards.
Designed by Randall Lynton Studios, the business card is unique in that it's printed on transparent plastic. This ensures the colours are bold and vibrant while the card itself is extremely durable.
To make a high-impact impression, the card was designed with transparent icons and the avatar illustration was outlined so it floats above the red strip of colour, which in itself pops off the card so the viewers eye is immediately drawn toward the all import contact information.
A dozen avatars were illustrated, one for each staff member. I honed in on each person's unique visual characteristics to ensure the design remained simplistic but true to their likeness. The muted colour palette ensures the designs remain on-brand and works with Epic IT's marketing collateral.
We have since integrated these avatars into email signatures for each staff member. Visit the Epic IT project page to explore this project in further detail.
What are the American Advertising Awards?
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.
I have had the privilege of working with Randall for 15 years. During this time Randall has worked on many projects for my customers including building our own award winning website. Every project Randall embarks on, is delivered with maximum precision and organisation.
Having worked with various firms in the past, Randall’s leadership and organisational skills in driving a project through to completion, are what stand out from the rest and become evident from day one.
Design wise, not only are Randall’s designs refreshing and in touch, they are also well thought out in terms of future integrations and always articulated in a business sense.
I would recommend Randall’s design services to anyone that is seeking a very professional and personable project experience in developing their brand.
- Greg Markowski, Managing Director